“Sit down, be humble,” Kendrick orders, over and over again, his voice suspended above a mass of “hol’ up” and “lil’ bitch” ad-libs. Still, even by Kendrick’s standards the hook on “Humble,” the song and music video he released last night, feels like something of an all-timer. He’s hardly the only rapper who knows how to condense his verses into a skull-driving hook, but since his verses are knottier than any other rapper in pop, his hooks have to be that much more memorable to compensate. ![]() Being properly critical, it’s assumed, means spreading your words thin. Read enough reviews and you’ll notice that they often seem composed under some strange constraint, as if there were dire penalties for repeating any remotely interesting word within a two-paragraph radius, minimum. ![]() ![]() A fact of language often lost on critics who write, is that anything worth saying is worth repeating soon after.
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